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a revolution in online legal services
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If we are to compete effectively with the Institutions and also the large “factory style” firms within our own profession, it is becoming apparent that strength through size is an increasingly relevant factor.
Whether it is the number of offices, partners, or simply the size of the budget that you can devote to your marketing, it seems that big is now beautiful.
How can a four partner high street firm compete with the kind of marketing budget that HBOS or RBS will devote to publicising its legal services?
Merging with other firms may suit some but merger is a risky business and almost as many fail as succeed.
Networks have a role to play but by definition they lack a strong national presence.
UK Law Online has responded to this market opportunity by designing a business able to provide firms with the software to deliver legal services online and the marketing strength to compete with the institutions.
The benefits of a marketing budget contributed to by a large number of firms are clear to see. The opportunity for market penetration through PR, advertising, search engine optimisation and many other means is significantly enhanced by having a budget capable of measuring up to the institutions.
“Fee earn while you sleep” is a slogan often applied to
online legal document production.
Unquestionably it is cost effective and profitable and a crucial part of the services that firms operating in this sector of the market need to offer.
UK Law Online is designed to comprise 230 firms of
Solicitors each with their own exclusive territory.
These territories are defined by post codes and will each contain as closely as possible an equal number of households.
These territories are defined by post codes and will each contain as closely as possible an equal number of households.
Like it or not – our clients will increasingly be demanding on-line legal services and, if we cannot service them, then the institutions and our competitors will.